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Chanodil
Helpfing Your Fashion Business Go Global.
Overview
Chanodil is a fashion sourcing platform/application that connects fashion businesses to garment manufacturers, suppliers, buyers, and fashion designers from all around the world. The platform allows users to easily manage their order process through one platform. The users can process orders whilst cutting costs, instantly connecting with business partners, eliminating the risks involved within the fashion supply chain, and improving sustainability.
Role: Solo Designer
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Scope: UX / UI / Visual and Interactive Design
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Tools: Figma for design and Prototyping, Illustrator for logo
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Team: Product Owner, Product Manager, Software Developers, and myself as a UX/UI designer.
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The Process: Discover --> Define --> Design --> Test --> Implimentation
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The Problem
The application was founded in 2019 and ran till 2020 as in it is basic form as well as experimentally. The identification of customer problems was the utmost priority as well as to define a proper user flow which was not properly included in the basic version. Lack of an attractive up to date UI was another problem as well.
Personas
Throughout the entire ordering, supplying, and managing process there were three personas identified according to the business-to-business (B2B) approach.
Buyers/Fashion designers: Buyers or Fashion designers are the people who run their own fashion brands (small-scale fashion brand owners) and sell in smaller quantities.
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Suppliers: manufacturers of garments in small quantities
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Account Manager: This is an expert person who manages and monitor orders and supplies, working under the Chanodil administration
Current App
A quick heuristic evaluation of the existing app provided the below insights
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Non-user-friendly inquiry and order form and Incapability to book new inquiry meeting with the Chanodil account manager or the team.
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The inquiry list does not show the current progress of the purchase, pending status. No easy access to simply edit inquiry, contact Chanodil, or view order detail.
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Non-professional communication platform which lacks required functionalities such as pin message etc.
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Lack of overall branding and visual recognition in the whole application.
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Customer Journey Mapping
A quick usability testing was performed with representative users to understand how they interact with the applications. This helped to map the user journey to identify areas of improvement in the current application
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Detailed Workflow Analysis
A detailed view of the current workflow to identify areas of optimizations.
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User Testing
A survey was carried to identify the usability of the application dashboard with customers to get the statistical data. The dashboard has the been defined based on the collected statistical data based on following questions asked.
High Fidelity Wireframes
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Next Steps
An A/B Test will be conducted to find out the customer´s most preferable chat/messaging screen.
A usability test is expected to be conducted with the created clickable prototype with the stakeholders to identify usability problems.
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The current wireframe has been designed to targeting one stakeholder user flow and expecting to develop the rest of the screens which will target the other two stakeholders.
